EXPANSION THOUGHTS
If the NFL is going to expand to 40 teams, with at least one in Europe, the first big question is how will they be aligned and how will the schedule be determined.
For decades, the NFL has clustered into small divisions of four or five teams, with those “division rivals” meeting twice a year.
For 40 teams, in such an alignment, that would be 8 divisions of 5 teams or 10 divisions of 4 teams.
Using the conventional alignment of games, with 5-team divisions, that would be 8 division games and 9 or 10 games against the other 35 teams. Or in a 4-team division, that would be 6 division games and 11 or 12 games against the other 36 teams.
If you have London expansion of one team under this formula, 3 or 4 teams are compelled to go to London every year, while the other teams go across the pond rarely.
If you gave London Team 1 a rival, either London Team 2 or Frankfurt, and they were in the same division to play twice a year, then we are down to 2 or 3 teams playing two games each year in Europe, while the other teams go across the pond rarely.
If you put the European teams in different divisions under conventional scheduling practices, the “rivals” would meet rarely, just as the Jets and Giants do now.
So, the DB would look at shaking up the teams, doing away with the current conferences and coming up with a new plan.
How about, 4 divisions of 10 teams each (geographically arranged), each division rival plays one time, not two every year. After those nine games, each division plays 9 of the 10 members of another division once for the coveted 18 game schedule.
Something like
ATLANTIC
New England
Buffalo
Jets
Giants
Philadelphia
Washington
Carolina
Baltimore
Expansion 1
Expansion 2
NORTHERN
Cleveland
Pittsburgh
Cincinnati
Indianapolis
Detroit
Chicago
Green Bay
Minnesota
Expansion 1
Expansion 2
SOUTHERN
Miami
Tampa Bay
Jacksonville
Atlanta
New Orleans
Houston
Dallas
Tennessee
Expansion 1
Expansion 2
WESTERN
Seattle
San Francisco
Rams
Chargers
Las Vegas
Denver
Arizona
Kansas City
Expansion 1
Expansion 2
So with that in mind, let’s pick our 8 expansion teams:
We would go with two European teams. They could either be in one division for an annual game – or in separate divisions where they would meet once every three years.
If the former, each division rival would make one two-game road trip to Europe every other year. If the latter, each division rival in two divisions, plays one game in Europe every other year.
The rest of the league makes one two-game road trip to Europe every six years if they are in the same division or one road trip to Europe every three years if they are in different divisions.
Let’s put them in different divisions for this exercise –
ATLANTIC
New England
Buffalo
Jets
Giants
Philadelphia
Washington
Carolina
Baltimore
LONDON
Expansion 2
NORTHERN
Cleveland
Pittsburgh
Cincinnati
Indianapolis
Detroit
Chicago
Green Bay
Minnesota
FRANKFURT/LONDON 2
Expansion 2
SOUTHERN
Miami
Tampa Bay
Jacksonville
Atlanta
New Orleans
Houston
Dallas
Tennessee
Expansion 1
Expansion 2
WESTERN
Seattle
San Francisco
Rams
Chargers
Las Vegas
Denver
Arizona
Kansas City
Expansion 1
Expansion 2
Rank Designated Market Area TV Homes
(Mexico City)
1 New York 6,824,120
2 Los Angeles 5,145,350
3 Chicago 3,256,400
4 Philadelphia 2,758,330
5 Dallas-Ft. Worth 2,563,320
6 SF-Oak-San Jose 2,364,740
(Toronto)
7 Washington, DC 2,351,930
8 Houston 2,330,180
9 Boston (Manchester) 2,302,680
10 Atlanta 2,269,270
11 Phoenix (Prescott) 1,879,780
12 Tampa-St. Pete (Sara) 1,800,600
13 Seattle-Tacoma 1,764,680
14 Detroit 1,737,170
15 Minneapolis-St. Paul 1,697,370
16 Miami-Ft. Lauderdale 1,642,220
17 Denver 1,532,320
18 Orlando-Daytona-Melbrn 1,492,640
(Montreal)
19 Cleveland-Akron (Canton) 1,366,110
20 Sacramnto-Stkton 1,317,500
(Vancouver)
21 Charlotte 1,125,970
22 Portland, OR 1,112,500
23 St. Louis 1,099,590
24 Pittsburgh 1,079,900
25 Indianapolis 1,053,830
26 Baltimore 1,039,490
27 Raleigh-Durham (Fayetvlle) 1,025,320
28 Nashville 983,180
29 San Diego 981,650
30 Salt Lake City 952,470
31 San Antonio 916,970
32 Kansas City 896,850
33 Hartford & New Haven 885,890
34 Columbus, OH 877,490
35 Milwaukee 837,300 (Green Bay)
36 West Palm Beach-Ft. Pierce 828,980 (Miami)
37 Cincinnati 828,250
38 Greenvll-Spart-Ashevll-And 787,930
39 Las Vegas 743,220
40 Austin 736,770
(Calgary)
(Edmonton)
41 Jacksonville 690,400
42 Norfolk 684,310
43 Oklahoma City 666,690
44 Birmingham (Ann and Tusc) 666,170
45 Grand Rapids-Kalmzoo-B.Crk 653,100
46 Albuquerque-Santa Fe 648,350
47 Harrisburg-Lncstr-Leb-York 641,660
48 Louisville 636,150
49 Greensboro-H.Point-W.Salem 635,580
50 New Orleans 615,480
51 Memphis 580,600
52 Buffalo 576,710
53 Ft. Myers-Naples 564,250
54 Richmond-Petersburg 555,630
55 Fresno-Visalia 550,860
56 Providence-New Bedford 543,430
57 Mobile-Pensacola (Ft Walt) 518,740
58 Tulsa 509,560
59 Albany-Schenectady-Troy 500,400
60 Wilkes Barre-Scranton-Hztn 497,830
67 Honolulu
72 Omaha
Xx El Paso
The DB is of a mind that you would go with Mexico City and two Canadian markets. We don’t think Montreal currently has the true football base (they could prove us wrong).
With the placing below, every division has a foreign exposure:
ATLANTIC
New England
Buffalo
Jets
Giants
Philadelphia
Washington
Carolina
Baltimore
LONDON
Expansion 2
NORTHERN
Cleveland
Pittsburgh
Cincinnati
Indianapolis
Detroit
Chicago
Green Bay
Minnesota
FRANKFURT/LONDON 2
TORONTO
SOUTHERN
Miami
Tampa Bay
Jacksonville
Atlanta
New Orleans
Houston
Dallas
Tennessee
MEXICO CITY
Expansion 2
WESTERN
Seattle
San Francisco
Rams
Chargers
Las Vegas
Denver
Arizona
Kansas City
VANCOUVER/EDMONTON/CALGARY
Expansion 2
So that leaves three U.S. teams. Presumably St. Louis is one of them as part of the settlement for the Rams departure. So two to go!
As you can see below, there are four US markets in the top 30 without a team with 4 teams still to assign. Twelve more in the top 50. We don’t think the NFL will go below that even though Buffalo and Jacksonville now qualify
18 Orlando-Daytona-Melbrn 1,492,640
20 Sacramnto-Stkton 1,317,500
22 Portland, OR 1,112,500
23 St. Louis 1,099,590
30 Salt Lake City 952,470
31 San Antonio 916,970
33 Hartford & New Haven 885,890
38 Greenvll-Spart-Ashevll-And 787,930
40 Austin 736,770
42 Norfolk 684,310
43 Oklahoma City 666,690
44 Birmingham (Ann and Tusc) 666,170
45 Grand Rapids-Kalmzoo-B.Crk 653,100
46 Albuquerque-Santa Fe 648,350
47 Harrisburg-Lncstr-Leb-York 641,660
48 Louisville 636,150
49 Greensboro-H.Point-W.Salem 635,580
51 Memphis 580,600
53 Ft. Myers-Naples 564,250
54 Richmond-Petersburg 555,630
55 Fresno-Visalia 550,860
56 Providence-New Bedford 543,430
57 Mobile-Pensacola (Ft Walt) 518,740
58 Tulsa 509,560
59 Albany-Schenectady-Troy 500,400
60 Wilkes Barre-Scranton-Hztn 497,830
67 Honolulu
72 Omaha
Xx El Paso
So let’s eliminate the markets outside the top 50, and assign them divisions (remember at the moment (we have openings in the West, South and Atlantic – and St. Louis could either go South or West (with KC)). We also could move Detroit into the Atlantic, we suppose (something similar happened in hockey to the Red Wings). Toronto might also be North – Atlantic flexible.
We cut things off at Oklahoma City, because frankly none of those below are that appetizing
18 Orlando-Daytona-Melbrn 1,492,640 (South)
20 Sacramnto-Stkton 1,317,500 (West)
22 Portland, OR 1,112,500 (West)
23 St. Louis 1,099,590 (South or West)
30 Salt Lake City 952,470 (West)
31 San Antonio 916,970 (South)
33 Hartford & New Haven 885,890 (East)
38 Greenvll-Spart-Ashevll-And 787,930 (South)
40 Austin 736,770 (South)
42 Norfolk 684,310 (Atlantic)
43 Oklahoma City 666,690 (South or West)
44 Birmingham (Ann and Tusc) 666,170
45 Grand Rapids-Kalmzoo-B.Crk 653,100
46 Albuquerque-Santa Fe 648,350
47 Harrisburg-Lncstr-Leb-York 641,660
48 Louisville 636,150
49 Greensboro-H.Point-W.Salem 635,580
51 Memphis 580,600
53 Ft. Myers-Naples 564,250
54 Richmond-Petersburg 555,630
55 Fresno-Visalia 550,860
56 Providence-New Bedford 543,430
57 Mobile-Pensacola (Ft Walt) 518,740
58 Tulsa 509,560
59 Albany-Schenectady-Troy 500,400
60 Wilkes Barre-Scranton-Hztn 497,830
67 Honolulu
72 Omaha
Xx El Paso
Two to pick:
18 Orlando-Daytona-Melbourne 1,492,640 (South)
20 Sacramnto-Stockton 1,317,500 (West)
22 Portland, OR 1,112,500 (West)
23 St. Louis 1,099,590 (South or West)
30 Salt Lake City 952,470 (West)
31 San Antonio 916,970 (South)
33 Hartford & New Haven 885,890 (East)
38 Greenvll-Spart-Ashevll-And 787,930 (South)
40 Austin 736,770 (South)
42 Norfolk 684,310 (Atlantic)
43 Oklahoma City 666,690 (South or West)
Now it gets into negotiating at the ownership level. Texas and Florida are giant, growing football states already underserved somewhat by the NFL (especially Texas due to the Jerry Jones Blockade).
A team in Orlando would really put the squeeze on Jacksonville. Could they move to London, with Orlando getting the team?
Do you like Salt Lake City, as something of a big league city already, centering a growing, prosperous area in a state of 3.2 million? No real territorial conflicts.
Sacramento? There is a market size, but is there an appetite there in a state that’s hard to do business in? Same with Portland. Between them, we like Sacto more.
Hartford – flush between New England and New York.
Is the Tidewater/Richmond area sneaky big and underserved?
There are 3.9 million people in football-mad Oklahoma. Does the omnipresence of the Sooners and rival Oklahoma State, hurt or help?
There are more than 5 million people in South Carolina now, another growing Sun Belt state. And plenty of football interest.
Time to make some decisions, although we have only built this as a framework.
ATLANTIC
New England
Buffalo
Jets
Giants
Philadelphia
Washington
Carolina
Baltimore
LONDON
TORONTO
NORTHERN
Cleveland
Pittsburgh
Cincinnati
Indianapolis
Chicago
Green Bay
Minnesota
Detroit
FRANKFURT/LONDON 2 (Jaguars)
ST. LOUIS
SOUTHERN
Miami
Tampa Bay
Atlanta
New Orleans
Houston
Dallas
Tennessee
MEXICO CITY
ORLANDO
AUSTIN/SAN ANTONIO
WESTERN
Seattle
San Francisco
Rams
Chargers
Las Vegas
Denver
Arizona
Kansas City
VANCOUVER/EDMONTON/CALGARY/SACRAMENTO
SALT LAKE CITY/SACRAMENTO
QUESTIONS
Is it fair to have three expansion teams in the South and only one in North? So no Orlando, Jacksonville stays in South, 2nd expansion team in Europe. But is a fresh start for the NFL in Florida in Orlando and a fresh start for the Jaguars not a better option?
Would Sacremento be a better choice than a second Canadian city?
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