The Daily Briefing Monday, April 10, 2023

THE DAILY BRIEFING

Peter King with some draft thoughts (we put #2 in Baltimore):

A few things I’ve heard about the draft with 17 days left on the hype train:

 

1. This is important: Most draft boards are not finalized. Keep in mind that most teams have their rankings done in pencil now, with the ability to change the order by position and overall. That’s an important thing to realize as we go down the home stretch. For instance, Georgia defensive tackle Jalen Carter is due to visit two teams in the top seven, Seattle (five) and Las Vegas (seven), in the coming days. How can Vegas GM Dave Ziegler and Seattle GM John Schneider finish their evaluation of Carter before sitting down with him at length? They can’t. So if you hear, “Carter’s out in Seattle,” for instance, it’s just not feasible.

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3. The receivers are all bunched up. One team thinks it’s nuts for Ohio State’s Jaxon Smith-Njigba to be ranked ahead of USC’s Jordan Addison. Another team has BC’s Zay Flowers the top-ranked wideout on the board. In short, we’re going to see some surprises at receiver on draft night. Smith-Njigba caught just five passes last year for Ohio State as he battled and eventually succumbed to a hamstring injury. Addison caught 100 balls from Kenny Pickett at Pitt in 2021, then 59 more in a new offense for USC in 2022. With a lesser supporting cast at Boston College, Flowers caught 200 balls in four seasons and has been hugely impressive in interviews with teams. To me, Baltimore getting Addison or Flowers at 21 would be a big get in the Ravens’ only scheduled pick in the first two rounds.

 

4. The Bryce Young-to-Carolina talk increases. Though ESPN’s Chris Mortensen stressed the final call has not been made, the plugged-in Mort did say he thinks the Panthers “will stick with him when it’s time to turn in the card” on draft night. This jibes with what I wrote last week — that Young has a lot of fans in high places in the organization. I agree with Mortensen that it’s not a done deal, but the momentum toward Young is real. What’s interesting if the 5-10 Young goes before the 6-3 (and accomplished) C.J. Stroud is how it signifies how much the game has changed over the past few years. Young likes people comparing him to a point guard, a distributor of the ball to the open man, because it illustrates a lot about modern quarterbacking. In today’s game, a short quarterback can work better than a generation ago because it’s more of a horizontal, short-passing game overall.

 

5. One coach of a team with a pick in the top half of the first round had an interesting observation about Young/Stroud. This coach told me he had Stroud a strong number one on his board, with Young two. The overriding point was about size. If Young plays at 5-10 and, say, 198, he’ll be one of the smallest quarterbacks ever, obviously, in the NFL. Not just short, but slim. This coach asked me about the defensive fronts Young will face. “Alabama’s line was superior,” this coach said, “and Young consistently had enough time to throw. Taking away nothing from him, because he made the throws and made the plays to be great. But the offensive line for him will be crucial. Think of the defensive coordinators he’ll face, and how much they’ll emphasize putting good hits on him. I don’t see how that’s not a big factor when you put a grade on him.” Think of 6-8 Calais Campbell and 6-3 David Onyemata bull-rushing Young on the Atlanta defensive front—Campbell has 10 inches and 110 pounds on Young. People will say Young faced great defensive linemen in the SEC, and he did. But he’s not likely to have an NFL offensive line as foreboding as the one he had at Alabama.

 

6. Mystery of the first round, example one. Among those making or strongly contributing to high first-round picks: Carolina, with a first-year coach and a strong-willed owner, picking first; a GM in Houston, Nick Caserio, who’s as secretive as former boss Bill Belichick, picking second; a GM running his first draft in Arizona, Monti Ossenfort, picking third; GMs in their second or third drafts with skimpy books on them — Brad Holmes (Detroit), Dave Ziegler (Las Vegas), Terry Fontenot (Atlanta) and Ryan Poles (Chicago) — picking six, seven, eight and nine. How can anyone have great ideas when they’ll all do?

 

7. Mystery of the first round, example two. Used to be that there were a few mock drafts by veteran scribes with sources inside draft rooms that were used by teams for homework. Now there are hundreds of mocks, and most will turn out non-prescient. I remember in 2016 being at the Dallas Cowboys for the draft, and one of the best to ever do it, longtime pro football writer Rick Gosselin, had that year’s mock brought up six or eight times while I was at the Cowboys. “Who’s Goose got going here?” someone would ask. That’s influence. Now mocks are perused but not thought of authoritatively because on most teams, leakers are long gone, and old-time sources have been muzzled for fear of inside info getting out. One team aggregates scores of three-round mocks to try to figure who will be available on day three. Another team uses mocks to see if it’s way off on a player, and if its grade is way different, will ask a scout to go back and double-check some tape.

NFC EAST

 

WASHINGTON

The DB has to admit we wondered the same thing Mike Florio is wondering here:

With a sale of the Commanders becoming more and more inevitable, there are plenty of questions as to what the organization will look like under new management.

 

One big question becomes whether the organization will once again rebrand.

 

After ditching a nickname that, through the evolution of society and language, had become a dictionary-defined slur, the football operation spent two years as the “Washington Football Team,” mainly because owner Daniel Snyder didn’t have a Plan B ready to go, from a copyright and trademark standpoint. Eventually came the name “Commanders,” adopted in 2022 and used for last season and the next one.

 

And maybe more. Maybe new ownership will choose to keep it. But it’s also easy to envision the possibility of the next owner choosing to sever any and all ties back to Snyder, starting with the name of the team.

 

Recently, team president Jason Wright expressed a belief that a new owner won’t rebrand the team, because none of the groups with whom he has met have mentioned the possibility. The fact that prospective owners haven’t shared such plans with Wright doesn’t mean much. After all, he could be one of the first employees to go once a new owner takes over.

 

If it’s ever going to happen, it makes sense to do it before the new name takes full root. And the new owner will get no complaints at all from a fan base that will be so euphoric, at least in the first decade or so, to be done with Snyder that they’ll accept any and all changes that could be made, up to and including playing the games at a middle-school field and changing the name of the team to the Washington Atomic Wedgies.

We would add that the response to Commanders has been underwhelming.

Also, we get history and tradition, but are the old colors tired and a symbol of failure? Buccaneers/Tennessee/Creamsicle orange was dispatched quickly by the incoming Glazers in Tampa Bay as a symbol of failure (although now, with the passage of time, it looks pretty cool).

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Meanwhile, another obstacle to a sale has been cleared.  Mike Florio ofProFootballTalk.com:

 

D.C. attorney general Brian L. Schwalb has announced that the Commanders will pay more than $625,000 to resolve claims that the team failed to properly refund security deposits paid by residents of the District of Columbia.

 

Of the amount, more than $200,000 serves as reimbursement. Another $425,000 will be paid to D.C. for restitution, attorneys’ fees, legal costs, and contributions to the D.C. litigation support fund.

 

“Rather than being transparent and upfront in their ticket sale practices, the Commanders unlawfully took advantage of their fan base, holding on to security deposits instead of returning them,” Schwalb said in a statement. “Under this settlement agreement, our office will maintain strict oversight over the Commanders to ensure all necessary steps are taken to reimburse fans for the refunds they are entitled to. Our office takes seriously the obligation to enforce DC consumer protection laws by holding accountable anyone that tries to exploit District consumers.”

 

The team denies all allegations and claims in the settlement agreement.

 

The issue of security deposits not refunded by the team came to light during the Congressional investigation of the team, along with allegations of other financial irregularities.

 

The league’s ongoing investigation of the Commanders, as conducted by Mary Jo White, includes these issues. Given the settlement, there’a a good chance she’ll eventually find that the Commanders, under owner Daniel Snyder, were indeed engaged in irregular financial practices. The only question is whether it was accidental or deliberate.

 

Schwalb clearly believes it was no accident. In the statement released by his office, Schwalb’s office alleges that “the team deceptively kept many of these security deposits for years after fans’ contracts expired, improperly using the security deposits for its own purposes.” Schwalb’s office also contends that the team “unfairly and deceptively imposed further cumbersome requirements, which complicated the process for fans to reclaim their deposits.”

 

Schwalb’s office further contends that the team was told about the situation in 2009, but that it “persisted in enforcing these extra obligations on consumers.”

NFC WEST

ARIZONA

The Cardinals are willing to trade down from #3 for a price – a high price.  Michael David Smith of ProFootballTalk.com:

The Panthers will probably take either Alabama quarterback Bryce Young or Ohio State quarterback C.J. Stroud with the first overall pick in the 2023 NFL draft. The Texans will probably take the quarterback the Panthers don’t take. And then there’s a question at No. 3.

 

The Cardinals, who own the third pick, just extended Kyler Murray last year, so they are unlikely to draft a quarterback. And they would love to find a team that wants Florida’s Anthony Richardson or Kentucky’s Will Levis enough to trade up for him, sending the Cardinals a bounty of draft picks in the process.

 

That’s presumably why they put out word to Adam Schefter of ESPN that at least six teams have inquired with the Cardinals about trading up for the third overall pick. The Cardinals want a bidding war, and they want the teams involved in that bidding war to think there are a lot of bidders.

 

The Colts, who own the fourth overall pick, are in the market for a quarterback, and that puts the Cardinals in a good position: Teams that want a quarterback may see trading ahead of the Colts as the way to draft one. The Cardinals also may want to convince the Colts to trade up just one spot for the quarterback they prefer, letting the Cardinals move down to No. 4 and gain an extra pick in the process.

 

We’ve already seen one blockbuster trade with the Panthers moving up to No. 1. The Cardinals won’t get the kind of haul that the Bears got in that trade, but Arizona is hoping to get a high price for the third pick.

AFC NORTH

 

BALTIMORE

WR ODELL BECKHAM, Jr. will be a one-year Raven.   Brian Costello of the New YorkPost:

he Jets’ flirtation with free agent wide receiver Odell Beckham Jr. ended abruptly Sunday when he announced on Instagram he was signing with the Ravens.

 

Beckham had been scheduled to come to New Jersey on Sunday night and visit with the Jets on Monday to possibly play with Aaron Rodgers.

 

Instead, he chose to join Lamar Jackson and the Ravens.

 

The Ravens are giving Beckham a one-year deal with $15 million guaranteed that can reach $18 million with incentives, according to a source.

 

The Jets were not going to get near that amount for Beckham. The expectation was Beckham would sign a deal with plenty of incentives after missing all of last season as he recovered from a torn ACL he suffered with the Rams in the Super Bowl in February 2022.

 

The Jets’ interest in Rodgers has been percolating for weeks after Rodgers told the Jets Beckham is a free agent he would like to play with.

 

The Jets had a brief, informal meeting with Beckham at the league meetings two weeks ago in Arizona.

 

Jets coach Robert Saleh was also seen chatting with Beckham at a Phoenix Suns game days later.

 

The Jets and Beckham had set up a meeting on Monday in New Jersey.

 

That may have prompted the Ravens to make an aggressive move to sign Beckham, who had a more formal meeting with Baltimore at the league meetings.

 

The Ravens offer Beckham a chance to be their No. 1 wide receiver.

 

That is something the Jets could not offer. Garrett Wilson is an emerging star.

 

The Jets also signed Allen Lazard and Mecole Hardman in free agency.

 

Beckham would have been a luxury for the Jets.

 

ESPN reported in March that Beckham was on the “wish list” that Rodgers gave the Jets of potential free agents to sign.

 

Rodgers then said, “Who wouldn’t want to have Odell on their team?” on his March 15 appearance on “The Pat McAfee Show.”

 

At the league meetings, Douglas admitted the Jets had interest in Beckham.

 

“I think the more weapons, the better,” Douglas said. “This could be an opportunity to add a unique talent. We feel great about our room as it’s currently constructed.”

Mike Florio on the contract:

After failing to get $20 million per year, receiver Odell Beckham Jr. lowered his expectations to $15 million on a one-year deal. And he got it.

 

Via NFL Media, the Ravens will pay Beckham $15 million guaranteed on his one-year deal. The money comes in the form of a $13.835 million signing bonus and a $1.165 million base salary.

 

Beckham also has $3 million in supposedly “reachable” incentives. We’ll wait for the full terms of the contract to see how “reachable” they truly are.

 

It’s a bold move by the Ravens, who presumably hope that having OBJ under contract will make quarterback Lamar Jackson more likely to sign a new deal to stay in Baltimore. If not, Beckham will become a top option for Tyler Huntley or Anthony Brown.

 

Or maybe, at $15 million, Beckham will play quarterback himself.

Peter King:

2. Mr. Beckham goes to Baltimore. Pragmatism should be the best reaction to Beckham signing with the Ravens, no matter who his quarterback turns out to be. (Still betting on Lamar Jackson, by the way.) Entering his age-31 season, Beckham will be playing football for the first time in 19 months in September after two ACL surgeries. He has just 67 catches for 856 yards over the past three years. It’s a nice signing, but expectations should be tempered. Beckham’s last mega-season was seven years ago (101 catches, 1,367 yards, 10 TDs as a Giant in 2017). The best thing might be the sign it sends to Jackson: We want you back, we’re probably going to add one more bright-prospect receiver in the draft, and it’s all set up for you to take us deep in the playoffs.

 

Matthew Berry:

My first thought upon hearing the news? That’s a significant chunk of change for a veteran WR who hasn’t played a snap of football since February 13, 2022.

 

My second thought was the same as Matthew: Did he sign with the understanding that Lamar Jackson would be his QB or is he rolling the dice that it won’t be Tyler Huntley?? But if FaceTime is any indication, these two plan to play together.

AFC EAST

 

BUFFALO

A report that the Bills are looking to move up.  Ryan Talbot of NY Upstate:

Brandon Beane only has six picks to work with in the 2023 NFL Draft, but one NFL insider has heard that the Buffalo Bills general manager is ready to package a few of those selections to move up and get more help for Josh Allen.

 

In an NFL draft buzz story on ESPN Insider, Matt Miller said that he has heard the Bills are looking to trade up in the first round of the draft based on his sources.

 

Here is what Miller wrote.

 

The Buffalo Bills are another AFC title contender with eyes on moving up, based on what I’ve heard from sources around the league. The Bills will play the board and see who is falling, but with the No. 27 selection, it’s very possible general manager Brandon Beane gets anxious and moves up for an interior offensive lineman or offensive skill player. That said, Buffalo has six total selections in this draft, so trading up very far wouldn’t be possible without mortgaging future draft classes.

 

Buffalo could realistically package their first round pick this year (No. 27) and a day-two pick next year to get a prospect that they feel can help Josh Allen in 2023. The Bills are projected to get an extra third round selection via compensatory pick for losing Tremaine Edmunds to the Chicago Bears in free agency. Knowing that, Buffalo may be willing to use their 2024 third round pick and first round pick this season to move up for an offensive lineman or offensive skill player.

 

Beane has shown aggressiveness in the first round of the NFL draft in the past. He traded up in the first round of the 2018 NFL Draft to select both Josh Allen and Tremaine Edmunds and also traded up last season to select cornerback Kaiir Elam. If the right talent were to fall, it wouldn’t be a surprise to see Beane trade up again on night one of the draft.

 

NEW ENGLAND

Mike Lombardi pushes back against the reports that the Patriots were “shopping” QB MAC JONES:

According to Mike Lombardi, a former Patriots staffer during the 2000s, that is highly unlikely.

“The idea [Belichick] is shopping Mac is against everything he would do,” Lombardi said on the “GM Shuffle” podcast, according to ESPN.com. “First of all, he’s the most secretive person in the league. He’s not going to tell you anything he’s doing; even some people in the organization don’t know.

 

“But if somebody comes to him and tells him, ‘I’ll give you a [first-round pick] for Mac,’ does that mean he’s shopping him? No. That just means somebody asked the question. I think we’re at a semantical issue here. Did the Patriots mess up with their decision with the staffing [last season]? That’s fairly obvious, and I think [Belichick’s] admitted that. Was Mac Jones’ behavior conducive to that of an ultimate leader? No. He’s got to admit that too. So there’s culpability on both sides. The only way they’re going to improve is [acknowledging that] together.”

 

Lombardi’s assertion that shopping Jones is against everything Belichick would do makes sense, but for a different reason: Jones is coming off a down year after he performed much better as a rookie, so selling on him now would likely be selling low. And unless Belichick feels that Jones is done in the NFL, it’s highly unlikely that he would sell at this moment. It would be much better to wait and see if Jones performs better under O’Brien before making the decision to move on. He’s under contract for at least two more seasons either way, so you might as well gather as much information as possible prior to making a move.

 

NEW YORK JETS

GM Joe Douglas says don’t panic, the trade will get done.  Andrew Crane of the New York Post:

Joe Douglas seems to think that an Aaron Rodgers trade to the Jets still remains a guarantee — or as close to one as it can be at this point.

 

Friday night, at a WFAN event in Jersey City, Boomer Esiason asked Douglas, the Jets’ general manager, about Rodgers: “When’s he coming?”

 

Douglas’ answer can be viewed as more of a reassurance than a surprise.

 

“He’s gonna be here,” Douglas replied, with a smile on his face as Esiason and the crowd started celebrating and cheering.

 

Gregg Giannotti, Esiason’s “Boomer & Gio” co-host, had described the event at White Eagle Hall as an “off-air, on-stage, uncensored version of the show, only for the people in the room. Absolutely not going to be broadcast. We are going to be drinking, we are going to be cursing, we are going to be doing all sorts of crazy things.”

 

Douglas’ response wasn’t quite like Packers president and CEO Mark Murphy, who gave perhaps the most substantial Rodgers update while on a broadcast of the Wisconsin Interscholastic Athletic Association, but the strange setting for the update came close.

 

When Murphy spoke on March 10, Green Bay appeared ready to move on from Rodgers and insert 2020 first-round pick Jordan Love into its starting quarterback spot.

 

Murphy said that a scenario with Rodgers back as starting quarterback would happen “if things don’t work out the way that we would want them.”

 

Less than a week later, Rodgers, during an appearance on “The Pat McAfee Show,” declared his intention to play for the Jets in 2023.

 

That ended weeks of speculation that had stretched throughout the Super Bowl and Rodgers’ four-day darkness retreat.

 

It has been about three weeks since then, though, and the Jets and Packers still need to work out a trade — with compensation appearing to be the reason for the delay

 

THIS AND THAT

 

IN THE NEWS

Once an elite pass rusher, Aldon Smith is now heading to prison.  Wilton Jackson ofSI.com:

 

Former NFL defensive end Aldon Smith was sentenced to a year in jail after pleading no contest to a felony DUI charge from December 2021 in Redwood City, Calif., according to TMZ Sports. San Francisco TV station KRON4 confirmed the news.

 

In addition to his 12-month sentence, Smith reportedly received five years of probation that will go into effect right away.

 

In the December 2021 incident, Smith smashed his truck into the back of a Recology truck at a stop sign, leaving the driver of the truck with minor injuries.

 

Police stated that Smith attempted to bribe the driver with $1,000 for a ride and to not call police, according to The Mercury News. However, California Highway Patrol officers came to the scene and found two empty bottles of hard alcohol in Smith’s truck, according to court records obtained by The Mercury News.

 

With officers on the scene, Smith reportedly refused to take a field sobriety test but later took a blood test that indicated a blood-alcohol content of .288, more than three times higher than the legal limit.

 

Smith, who holds the 49ers’ record for the most sacks in a single season, was troubled by several off-the-field issues during his NFL career. He served three previous DUI sentences in addition to battery and domestic violence charges.

 

The former first-team All Pro was also suspended from the NFL on multiple occasions, missing four seasons before returning to the league in 2020 when he started 16 games with the Cowboys, his last NFL stint. Smith signed with the Seahawks in the ’20 offseason but was released before the start of the preseason that year.

 

 

 

COACHES IN THE HALL OF FAME

Peter King pushes back against the idea that coaches are underrepresented in the Hall of Fame:

Dick Vermeil is a championship mensch. That we know. He said something this week, however, that made me shake my head. Vermeil told a Denver reporter, Chris Thomasson of the Denver Gazette, that he’d like to see a deceased coach enshrined in the Pro Football Hall of Fame every year along with another coach.

 

No. Please no.

 

You may like the way the Hall selects people for admission; you may not. But I can’t believe anyone outside the coaching sphere would want to ensure two coaches every year enter the Hall. The softening of standards has already put in a cadre of coaches whose numbers and accomplishments would not have gotten them in a generation ago. In the last four years, the Hall has enshrined five coaches with an average of 119 career victories (which would be 39th all-time) and six Super Bowl wins.

 

Tom Flores coached two Raiders teams to Super Bowl wins, but his career record is 105-90 (8.8 average wins per year, including postseason) and when he left the Al Davis cocoon, he went 14-34 in Seattle. Vermeil advocated for George Seifert, and maybe post-Flores he’ll have supporters because of his two Super Bowl wins on the team Walsh/DeBartolo made dynastic; like Flores, Seifert was impotent outside San Francisco with his 16-32 record in Carolina.

 

I do think Tom Coughlin and Mike Shanahan have Hall resumes, and Mike Holmgren is worthy of discussion. But where are the other coaches with slam-dunk Hall of Fame resumes? If, for instance, 20 coaches would be voted in over the next 10 years, let’s assume Bill Belichick and Andy Reid retire in the next five years and get in, and let’s assume Shanahan and Coughlin make it, and then let’s try to figure who else is left. There is one who is the most deserving coach not in the Hall today.

 

Buddy Parker coached the Lions the last time they were championship good. He won two titles in Detroit in the fifties and was the nemesis to the greatest coach of his day and perhaps the greatest of all time, Paul Brown. Parker was 112-76 with two NFL championships (1952, 1953) against Brown’s Browns, and Parker made formerly moribund Pittsburgh respectable with a 51-47-6 record in eight years. Against Paul Brown, Parker’s Detroit teams were 4-1, and he won five games against the Jim Brown/Paul Browns in the fifties and sixties. I’ve always found it ridiculous Parker has been victimized by stats because he coached in an era with 12-game seasons, when coaches didn’t hang around long. He deserves it, and the 2020 Centennial Class did him wrong.

 

Marty Schottenheimer and Dan Reeves. League titles, rightfully, are vital. But Schottenheimer coached 21 years, Chuck Noll 23 and Reeves 23. Wins (including playoffs): Noll 209, Schottenheimer 205, Reeves 201. Coaches with 200 wins and zero titles have a good case.

 

Mike Holmgren. His 174 wins and one Super Bowl title are six more than Bud Grant with one more league title than Grant.

 

Belichick, Reid, Coughlin, Shanahan, Parker, Schottenheimer, Reeves, Holmgren. That’s eight. You might not agree with all of them, but try to find 12 more. Maybe if they retire in the next few years—Mike Tomlin, Pete Carroll, John Harbaugh, Sean Payton.

 

There’s still eight more to enshrine. Who? John Fox, Marvin Lewis, Jeff Fisher, Jim Mora?

 

At some point, we’ve got to look at the name of the building.

 

It’s called the Hall of Fame. The standard, some standard, must be upheld.

 

2023 DRAFT

Bill Barnwell of ESPN.com takes a very deep look at whether RB BIJAN ROBINSON is that rare bird running back who should go in the first round:

Simultaneously, Bijan Robinson is both one of the least controversial and most controversial prospects in the 2023 NFL draft. After a sterling career at Texas, just about everybody agrees Robinson is an excellent running back and one of the best players, independent of position, in this class. He ranks No. 9 overall on Mel Kiper’s Big Board and is No. 4 in Todd McShay’s list of the top 32 prospects.

 

The controversy comes in because of the position Robinson plays. If this were 40 years ago, he might be a candidate to be the No. 1 overall pick. Now, there are questions about whether NFL teams should even consider taking him at any point in the first round. A league that averaged more than four running backs in Round 1 each year in the 1980s and 1990s has used 12 first-round picks on backs in the past 10 drafts. Draft capital used on running backs on the whole has collapsed.

 

What’s with the disconnect? Should teams be skeptical of taking any running back in Round 1? Is Robinson an exception to whatever rules teams might hold about drafting backs as high as he’s expected to go in Kansas City, Missouri, later this month?

 

Let’s take a deep dive into the issues facing running backs and how teams scout and value those backs. I’m also going to look into how teams are built and how often premium backs turn into championship winners for the organizations that drafted them. If Robinson is a top-10 talent, should he go in the top 10? Or should teams let him fall to Round 2?

 

How good is Robinson as a prospect?

 

By just about every measure I can find, Robinson should be considered one of the best backs to come out of college in recent memory. He finished his final college season with 1,580 yards and 18 touchdowns on the ground.

 

Over the past two seasons, Robinson evaded 17.4% of tackle attempts, the second-best rate in the country among backs with at least 200 carries. He ranked fifth in broken tackle rate and 10th in yards per carry gained after first contact. In an era in which backs need to be a part of the passing game, he caught 45 balls for 609 yards and six more touchdowns over the past two seasons, which ranked 13th in yards per route run among those 200-plus-carry backs.

 

Other advanced analytics are happy to peg Robinson at the top of the class. Football Outsiders’ BackCAST metric has Robinson at No. 1 in this class, albeit not on a level with Jonathan Taylor (2020) or Saquon Barkley (2018) coming out of college. The NFL Next Gen Stats model grades Robinson as a 96th-percentile prospect, with elite production in school and an excellent performance at the NFL combine.

Editor’s Picks

 

ESPN’s scouts and evaluators rave about Robinson’s physical traits. All four of our draft analysts — Kiper, McShay, Matt Miller and Jordan Reid — rank him as a top-10 prospect. Miller said he is the best running back prospect since Barkley. Reid called him “the total package” and a “special player” after the combine.

 

Robinson had a significant workload by modern standards last season, carrying the ball at least 20 times in a game nine different times. His 2021 season was ended prematurely because of a dislocated right elbow, and he was able to walk away from a scary hurdle attempt in 2020 with a back strain.

 

You can poke the tiniest possible holes or raise small concerns, but let’s be realistic: Robinson is an excellent prospect. The question is whether even an excellent running back is likely to produce a great first-round pick. There’s a series of problems we need to address before we can get a better sense of whether that’s true — or if a team should take him in Round 1.

Problem No. 1: The value of running backs

 

There’s a major misconception I hear often when fans discuss draft picks. In comparing a veteran option with NFL experience to the possibility of landing a player at the same position in the draft, I’ll invariably read someone suggest the draft pick is overrated because he isn’t guaranteed to be successful. On one level, those arguments are right, because we know being selected in the draft is no guarantee of future success.

 

Thinking about the league this way ignores two things, though. One is veterans don’t pan out as often as we would like to believe, either. Plenty of free agents and trade acquisitions fail to deliver on expectations. When the Dolphins were building their roster last spring, they gave former Cowboys wideout Cedrick Wilson Jr. a three-year, $22.1 million deal with $12.75 million guaranteed. The 26-year-old was coming off a 602-yard, six-touchdown season and was projected to have upside.

 

What happened next? The Dolphins traded for Tyreek Hill, and Wilson barely saw the field. He played 237 offensive snaps last season, with Hill, Jaylen Waddle, Trent Sherfield, pseudo-tight end Mike Gesicki and even River Cracraft playing ahead of him. The Dolphins still owe Wilson $5 million guaranteed as part of a $7 million base salary, and he might not even make their roster.

 

More notably, fans and even analysts ignore the economic impact a draft pick can have relative to veteran players. While picks have uncertain outcomes, the price teams pay to acquire those players is both certain and much cheaper. Wilson’s deal will likely pay him $14.75 million over two years. Chris Olave, the No. 11 overall pick in last year’s draft and a budding star for the Saints, will take home just under $16 million for the first three years of his contract. He’ll make less than Wilson over the first two seasons of that deal.

 

Since the league moved to its slotted system in 2012, draft picks have been bargains, even accounting for the chances of landing on a bust. Take the Vikings and Justin Jefferson. Jefferson, who has been a superstar from the moment he entered the league as the 22nd pick in 2020, has made $10.7 million over the first three years of his deal. The top of the wide receiver market when he entered the league was Amari Cooper’s $20 million per season; now, it’s Hill at $30 million per year.

 

Split the difference and a player with Jefferson’s ability might have been worth $25 million per season to the Vikings. The team instead paid him just over $3.5 million per year instead, with no ability for him to renegotiate until the end of his third season in the league. Minnesota has generated more than $64 million in surplus value over the past three seasons by nailing that pick.

 

By saving all that money — the Vikings landed a star receiver for $3.5 million per year! — teams are left with the ability to spend money elsewhere on the roster. Keep this difference in mind when comparing a rookie contract to a veteran’s.

 

The difference between quarterback Joe Burrow, the No. 1 pick in the 2020 draft who has made $10 million per year over the past three seasons, and Dak Prescott, a veteran who has made just under $50 million per year in the same time frame, isn’t just saving money in a vacuum. It’s $40 million a team is free to use to try to improve other positions. Comparing their performance is one thing, but the Bengals have been able to have Burrow, Trey Hendrickson, DJ Reader, Chidobe Awuzie and some money left over on their roster over the past two years for what the Cowboys have paid Prescott. You can see the power of landing a star rookie.

 

This goes down through the entire draft. Wilson making $14.75 million over two years to be a third or fourth wideout is an exorbitant figure. The Vikings have gotten more production over the past two seasons out of K.J. Osborn, who was making $1.7 million between 2021 and 2022 as a fifth-round pick to play the same role. Not all fifth-round picks turn into useful players, but even if they don’t develop into superstars, the upside when a player becomes a contributor is extremely valuable.

 

There’s one other key factor with those rookie contracts that doesn’t get discussed anywhere near as much as it should. That’s because it dramatically impacts the types of players teams should be drafting. The market for veteran deals differs dramatically from position to position based on how the league values each spot in the lineup. The top of the quarterback market is north of $50 million per season, but Christian McCaffrey’s market-setting running back contract was only $16 million per year.

 

Draft picks, on the other hand, are predetermined and slotted in regardless of position. Per Spotrac, the No. 10 overall pick is projected to sign a four-year, $22.3 million deal, regardless of whether he’s a quarterback, tight end or long-snapper.

 

There’s a meaningful difference here. A team can’t draft a quarterback every year, but if it lands a star quarterback with the No. 10 pick, it’s going to generate about $45 million per year in surplus value. If it lands a star running back, it’ll make only about $10 million per year versus what a top-of-the-line back gets on the open market. That difference informs how confident teams need to be about players at each position to justify drafting them.

– – – (we edit out some numbers and percantages, etc here)

 

An NFL team has to be more than five times as confident about a running back turning into an above-average starter than it does about a quarterback to justify taking a back in Round 1. And, of course, even if a team finds a running back it thinks has more than a 41% chance of becoming a star, there’s a decent chance it will have someone else on its board who has a better chance of exceeding the breakeven rate at their position.

 

That table is a simplified version of what a team should be looking at with its picks. The contract data can be adjusted for when each deal was signed and for where the market is expected to go over the next three years as the cap rises. It might be better to consider a wider range of possible outcomes. The numbers change as the pick changes. Analyst Kevin Cole took a longer look at surplus value in the draft by position and round, which is worth a read for more context.

 

What’s important to take away is the idea. NFL teams have to be more confident about a running back’s chances of succeeding as a first-round pick than it does for a player at any other position to justify drafting him, because the reward is the least compelling. Even if you believe Robinson is going to be the best running back in football, the league sees that being worth about as much as cornerback Charvarius Ward or wide receiver Allen Robinson got in free agency a year ago.

 

Now, there’s another question to ask: How confident can we be that Bijan Robinson will turn into one of the NFL’s best backs?

Problem No. 2: We’re not any good at drafting

 

There’s no doubt about Robinson as a prospect, but any smart, self-aware franchise would have doubts about its ability to judge prospects on the whole. Virtually every piece of public research on the NFL draft has found organizations simply aren’t any good at picking players after adjusting where those players come off the board.

 

The famous anecdote is about the Steelers drafting four Hall of Famers in the first five rounds of the 1974 draft and then players who made a grand total of two Pro Bowl appearances across their next five drafts. In 2003, Ravens general manager Ozzie Newsome traded up for Kyle Boller in Round 1. Eagles general manager Howie Roseman, who just built two Super Bowl teams in a decade, moved up for offensive tackle Andre Dillard in 2019 and drafted wide receiver Jalen Reagor in 2020 over Jefferson in consecutive first rounds. Given enough chances, even the smartest guys in the room will prove they can make conspicuous mistakes.

 

So, how confident can we be that a first-round pick at running back — or a player at any position — will pan out? Success can be in the eye of the beholder, but one logical way to look at this is to consider how often those first-round picks have been successful enough to justify their teams picking up their fifth-year options. There has been a change in that system — fifth-year options have gone from being guaranteed for injury to fully guaranteed at the time of the pickup since the 2020 CBA — but only a handful of players under the old system saw their options picked up before being released after Year 4, with Robert Griffin, Leonard Floyd and Adoree’ Jackson as the most notable examples.

 

From 2011 to ’19, 177 of the 287 first-round picks either had their fifth-year options picked up or signed an extension before their team had to make a decision. That’s a hit rate of just under 62%. Defensive backs had the best hit rate, as 68% of the first-round corners or safeties justified a fifth-year option pickup.

 

Running backs weren’t as promising. Just five of the 13 first-round running backs garnered a fifth-year option or a contract extension before their fourth season began. The resulting 38.5% success rate for those picks was the worst of any position. Every other position group had their fifth-year option picked up more than 50% of the time.

 

While Saquon Barkley, Ezekiel Elliott, Melvin Gordon, Todd Gurley and Christian McCaffrey all had their options picked up and/or signed extensions after their third seasons, other backs with first-round statuses disappointed. Trent Richardson was cut before the end of his rookie deal, while David Wilson fumbled five times on 121 touches before suffering a career-ending neck injury. Leonard Fournette, Mark Ingram, Josh Jacobs, Doug Martin, Sony Michel and Rashaad Penny all had their fifth-year options declined.

 

This isn’t a perfect measure. Obviously, we’re dealing with a group of 13 backs. Ingram went on to have a lengthy career with the Saints and Ravens, playing much better from his fourth season onward. Jacobs and Martin both had breakout seasons in Year 4. Martin earned a significant deal from the Buccaneers, while Jacobs is likely to get one from the Raiders this offseason.

 

At the same time, Barkley’s fifth-year option and the subsequent successful season was really just his second above-average campaign in five years, sandwiched around three years battling injuries. Gurley was excellent through four seasons and then fell off so quickly that he was out of football two years later. McCaffrey signed his extension after Year 3 and then missed most of the next two seasons with various injuries. Fournette’s best season came on the Buccaneers after he was cut by Jacksonville. Some of the players who didn’t get their fifth-year options were better than that measure would indicate, but others marked as successes weren’t as consistently impactful as their teams would have hoped.

 

We have to go back further to consider things differently. One broad measure of performance is Pro Football Reference’s approximate value (AV) metric, which divides each team’s offensive and defensive performance each season among its players. Jacobs, the most productive running back by the metric in 2022, generated 15 points of AV. When Adrian Peterson won the MVP award in 2012, his 19 AV ranked second in the league behind cornerback Richard Sherman.

 

Let’s go back a decade to players who have completed (or mostly completed) their careers to get a sense of how often players at different positions produce significant AV. To use round numbers, I’m looking to see how often a first-round pick produced 50 AV or more. For reference, just looking at backs regardless of where they were drafted, Latavius Murray (51), Austin Ekeler (52) and Jamal Anderson (53) are players with different sorts of career arcs who all narrowly top the 50 AV threshold. Ryan Mathews (49), Ronnie Brown (48) and Ahmad Bradshaw (47) fell just short.

 

From 1980 to 2010, about 39% of first-round picks produced 50 or more AV points over the course of their careers, either for their own team or another. In an era in which teams were more aggressive in valuing running backs with first-round grades, 117 running backs were selected in the first round, the fourth most out of the seven positional groups.

 

Just 32.5% of those backs generated 50 or more AV. Again, this was the worst mark for any positional group. There’s not a huge range between the worst positional group and the best (quarterbacks at 46.2%), but this isn’t exactly strong evidence that teams were right to draft running backs in the first round more often in years past.

 

It’s fair to wonder whether Robinson is a typical first-round prospect. He might have more in common with truly elite backs such as prime Elliott and Peterson than he does with Clyde Edwards-Helaire, who was drafted at the bottom of the first round in 2020. The reservations about Round 1 backs might still stand, but Robinson is unique. The best running back prospect in years is different than a prospect who might be a borderline first-rounder. I get that. What I would point out, though, is even smart people are comfortable throwing out that tag about prospects and end up with egg on their faces.

 

Richardson, drafted No. 4 overall in 2012, was regarded by some as “the greatest running back prospect of all time.” Fournette was a back unlike any other and a “generational” talent. Darren McFadden, drafted No. 4 overall in 2008, was a combination of Peterson and LaDainian Tomlinson. McFadden was a solid pro, but he ended up as the sixth-most productive back in his own class.

 

I’m not bringing up those examples to try to embarrass anyone. (In 2021, I picked the Jaguars to win the division with coach Urban Meyer, so I have no room to take shots at anybody.) Those players each went in the top five, so it’s clear at least one team felt the same way. Richardson was a replacement-level back, Fournette’s best stretch came after his team cut him in Year 4 and McFadden didn’t make it to a Pro Bowl. They were every bit as well regarded as prospects as Robinson is now, and they didn’t become superstars. We’re overconfident about our ability to project top prospects into becoming pro stars at all positions, let alone running back.

 

What’s even more difficult with the Robinson conversation is seeing what happens when teams move on from first-round picks or star backs. More often than with other positions, they thrive. Last season, McCaffrey generated 9 rush yards over expectation (RYOE) on 85 carries with Carolina, per NFL Next Gen Stats. After he was traded to San Francisco, the Panthers replaced him with the relatively anonymous trio of draftees Chuba Hubbard and Raheem Blackshear and free agent addition D’Onta Foreman, who combined to make a quarter of McCaffrey’s contract. Those three then generated 229 RYOE on 303 combined carries over the rest of the season. McCaffrey offered more as a receiver and did great work with the 49ers, but it seems telling the Panthers traded him away and got better running the football.

 

Several years ago, Gurley’s role with the Rams led many to position him as the exception to many rules about backs. When he missed time in the second half of 2018, the Rams turned to street free agent C.J. Anderson, who averaged 7.0 yards per carry during the regular season and then went for 123 yards and two scores in a playoff win over the Cowboys.

 

The Chiefs might be the most recent example of a team going with the less notable option and thriving. After years of being frustrated by the struggles of Edwards-Helaire, coach Andy Reid benched him last season. Reid turned over the position to the combination of free agent addition Jerick McKinnon (making $1.2 million) and rookie seventh-round pick Isiah Pacheco, who was the 22nd running back taken in last year’s draft.

 

I can give you numbers, but you probably don’t need them. McKinnon became an unlikely red zone threat and scored eight receiving touchdowns over the final six games of the season. Pacheco’s power punished teams that played light boxes against the pass-happy Chiefs, as he averaged nearly 5.0 yards per carry during the regular season. He then carried the ball 37 times for 197 yards and a touchdown during the postseason, including a 15-carry, 76-yard performance against the stout Eagles defensive line in Super Bowl LVII.

 

If you didn’t know anything about the players and had to watch them play, which one would you peg as the first-round pick? It would be Pacheco, not Edwards-Helaire. The Kansas City offense looked fundamentally better with one back on the field as opposed to another, which suggests it can’t just plug any random back into the offense and thrive. That’s true. If the Chiefs do a better job of finding that back in the seventh round than they did in the first round, though, what does it say about our ability to identify the right backs to prioritize in the draft?

 

Problem No. 3: Do great teams often have an expensive running back?

 

The answer is no. Teams that win Super Bowls, at least in the modern era, typically don’t have extremely expensive backs. The Chiefs were primarily using Pacheco and McKinnon. The Eagles had a rotation built around two guys on rookie deals — Miles Sanders and Kenneth Gainwell — and low-cost third option Boston Scott. The 49ers and Bengals, who lost in the conference title games, have more invested at the position, but this isn’t a one-year trend.

 

When was the last time a team with an expensive running back won the Super Bowl? You have to go back to the Seahawks with Marshawn Lynch in 2013. Across the ensuing 10 Super Bowls, five teams used a primary back on a rookie deal, while the other five signed free agents to modest deals and plugged them into a rotation.

What to know for the 2023 NFL draft

 

The Patriots, who have dominated much of the past two decades, were perfectly content to rotate midround picks and veterans acquired on the cheap in free agency mixed in with the very occasional big-ticket item. Corey Dillon took a pay cut upon arriving in New England in 2004, had a great season, got paid and then struggled. Coach Bill Belichick used first-round picks on Laurence Maroney and Sony Michel with disappointing results. Michel had a heavy workload during the playoff run to the Super Bowl in 2018, although he was about a league-average back in those situations. The Patriots took him a pick before Lamar Jackson and four before Nick Chubb. Michel is now a free agent after finishing his fifth NFL season with his third team.

 

 Editing out a big stat project here

 

Here’s how to contextualize that opportunity cost. Let’s say you’re going on your weekly run to a big-box store. As you walk into the store, an employee stops you and hands you a coupon. They tell you that you can take any item out of the store you want for free, but that there’s only about a 62% chance the item you grab will work as you hope and there won’t be any refunds offered.

 

What would you grab? Probably something expensive, right? A television? A smartphone? A laptop? Even if you’re not directly in the market for one of those items, better to get it for free while you can as opposed to, say, a rotisserie chicken or a pair of jeans.

 

Drafting a running back in the first round isn’t quite a $6 chicken, but maybe it’s more like a comfortable sweater or a hand vacuum. Is it useful? Sure. Will there be a time when you need those items? Of course. Is it the best use of a scarce resource like a 100% off anything coupon? No.

 

As Sanderson pointed out in his thread, your best path to landing playoff-caliber players at the most impactful and expensive positions is by using first-round picks on those players. Look at the table above and the positions in which teams used premium assets to acquire their talent most often. It starts with quarterback, where there were eight first-round picks, a second-round pick (Jalen Hurts), a fourth-round pick (Prescott), a significant trade acquisition (Jimmy Garoppolo), two significant free agent additions (Tom Brady and Kirk Cousins) and one cheaper free agent (Geno Smith). If Trey Lance had stayed healthy, this would have been a group with nine first-round picks.

 

The other positions that cost premium prices? Edge rusher, defensive tackle and offensive tackle. Ten of the 14 left tackles on these teams were acquired with premium assets, as were 10 of the 14 primary wideouts on these rosters. (The numbers in the table include right tackles and second options at wide receiver, both of which typically come cheaper.)

 

When a team uses a first-round pick, pays a significant price in free agency or uses significant draft capital to acquire a running back, the issue isn’t even that it is paying up for a position in which teams typically don’t have much trouble finding help on the cheap. The issue is the team is passing up its best opportunity to add a player at a more valuable position where playoff-caliber starters are harder to find.

 

The Chiefs, obviously, aren’t going to use a first-round pick on a quarterback when they have Patrick Mahomes. You could make the case they could afford a “luxury” pick given the rest of their roster, but that’s the same logic that led them to draft Edwards-Helaire three years ago. The Eagles probably won’t take a left tackle at No. 10 when they have Jordan Mailata on the blindside, but it would hardly be a surprise if they added another edge rusher to their rotation, even if running back is a more significant need on paper. Roseman & Co. love having a deep defensive line, in part to keep players fresh and in part to have reserves in case of injury. It’ll be easier to find a useful running back in midseason (as the Eagles did with Jay Ajayi in 2017) than it will be to add a similarly productive edge rusher at the same price tag.

 

Sanderson argued that the Panthers were smarter to sign Miles Sanders to a four-year, $25.4 million deal than they would have been to use a premium selection on a running back. I’m not sure I love the Sanders move at that price tag, but the general idea here makes sense. It’s better to spend a few million dollars on a running back and save premium selections or trade capital for players at difficult-to-fill positions than it is to focus on running backs in the first round, even if they offer surplus value.

 

On top of all that, the way NFL teams use running backs in 2023 makes them less valuable than they would have been in the past. Teams throw the ball at record rates, a trend that isn’t about to shift dramatically back toward the run. Offenses love having backs like Robinson who can catch the football, but those players are easier to find in the later rounds and as undrafted free agents, with Ekeler and Alvin Kamara as recent examples. Alabama’s Jahmyr Gibbs has drawn Kamara comps and could end up being an even more impressive player than his more highly touted counterpart in the 2023 class.

 

The move toward the pass has turned the 300-carry back into an endangered species. In the decade before the 2007 Patriots changed the game — from 1996 to 2006 — an average of 9.5 backs topped 300 carries each season. As recently as 2012, five different backs toted the rock at least 300 times during the regular season.

 

There have been just 17 instances of a back doing that over the ensuing 10 seasons, and that includes the past two years, during which teams have played 17-game seasons. One of the reasons to take a back in the first round is the idea of landing the sort of player who can be the focal point of an offense while drawing a throwback usage rate. That back just doesn’t exist in the modern NFL.

 

So … should Robinson be a first-round pick?

 

Gulp. I’m not going to argue that what I’ve spelled out is the entire story about running backs, especially about Robinson as an individual prospect. If he is the next Adrian Peterson or LaDainian Tomlinson and has a Hall of Fame-caliber career, well, he’s worth a first-round pick. Anytime a team can land a Hall of Famer in the first round, it’s not going to regret taking him. I’d leave kicker and punter out of that discussion, but Justin Tucker might be a late first-round pick ahead of Ingram if we were redoing the 2012 draft. If you could know Robinson was going to be that caliber of player and stay healthy and productive for a decade, there would be no issue taking him anywhere in the draft.

 

What I’ve laid out, though, is that history tells us teams are incredibly overconfident about their ability to spot those guys in the first round and decide they’re the difference-makers worth treating as exceptions. Elliott might have been an exception on his rookie deal, but he wasn’t after signing an extension. The same was true for Gurley. McCaffrey and Barkley are hopefully back on track, but those are the best-case scenarios.

 

Top-five picks such as Richardson and Fournette wouldn’t have gone in the first three rounds of the draft based on their pro performance. To find a back who was drafted early in the first round, played at a high level on their rookie deal and did so again throughout a second contract for the same team, we have to go back to Peterson and Tomlinson.

 

If we can’t be sure Robinson is a Hall of Fame-caliber player, the reward isn’t there for a running back in Round 1. Even if he’s an elite, top-five back, the evidence tells us players at other positions are simply far more valuable on their rookie deals, when their price tags are flat. That financial advantage goes away after three or four years, but that’s also when backs typically start to decline.

 

You’ll often hear analytically inclined people say something like “running backs don’t matter” or allude to the idea that a team can plug any back into an offense and succeed. That’s not true. What certainly appears to be true is the idea that there are far more useful backs out there than opportunities for those backs to play. Pacheco, Foreman, Tyler Allgeier and Dameon Pierce were midround picks or backups heading into last season and finished as some of the league’s most productive runners. That happens at other positions, but not as often. A year ago, that list would have included Elijah Mitchell, James Robinson and a revitalized Fournette. If those guys end up on the wrong teams schematically or get buried on the wrong depth chart, they don’t get a chance to prove what they can do. There will be others who prove themselves in 2023.

 

And again, all of this has nothing to do with Robinson as a prospect. There’s nothing else we could ask from a running back coming into the league. He checks all the boxes. Whether it’s the difficulty in translation heading into the pros, the possibility of getting injured, the chances of being stuck in an unimaginative scheme or behind a dismal offensive line or one of any other number of factors, the issue isn’t with Robinson. It’s with us. The future is a lot murkier than we think, and if it is, a team is almost always going to be better off taking a shot using its first-round pick on a higher-ceiling position.

 

Would I take Robinson as a first-round pick? Only if everything lined up. I would need to have a Hall of Fame-caliber grade on him and be picking at a spot in which I didn’t feel great about the players a tier below at other positions. I would need to have a roster in which I felt confident about my starters and my primary depth at quarterback, left tackle, wide receiver and edge rusher. Even then, I would be better off trading down and drafting a couple of backs in the middle rounds to compete for an opportunity, but I would at least have a serious conversation about taking Robinson in the final quarter of Day 1.

 

That will probably look foolish, because the most likely scenario is Robinson turns into a great player early in his career. Given how the market values running backs, how hard it is to find players at scarcer positions without using a first-round pick and how easy it has been to find solid running backs on the cheap, it’s difficult for me to believe whichever team takes Robinson couldn’t have gotten a better deal by using that pick on a player at a more valuable position and solving its running back issue some other way.